“I wore black because I liked it. I still do, and wearing it still means something to me. It's still my symbol of rebellion -- against a stagnant status quo..." - Johnny Cash
Since 2006, Pretty Pushers has been breaking the status quo with its idea that birth empowerment can begin with small things...like what you wear.
'A Dressed Up Delivery' Circa 2007
Package complete with labor gown, headband, and cosmetics including lip gloss, massage oil, and lemon wipes
The first Pretty Pushers delivery gowns were pastels
'I Dream of Coffee' Circa 2009
The first of the screen printed collection of labor gowns by Pretty Pushers depicting pregnancy cravings. Followed by Sushi, Mai Tais, Cosmos, and Vino.
Pretty Pushers is the first brand to introduce black and grey into the birthing gown market. These colors remain our best sellers today. Plus Size gowns also introduced.
Organic Cotton Nursing gown with Coconut Buttons
Pretty Pushers branches out beyond birth and brings to market cotton Nursing Pads and Postpartum Underwear
Pretty Pushers releases the Transition Gown - a premium heavyweight stretchy garment for Maternity, Labor, and Nursing
Circa 2013 Limited Edition artist Prints by Kate Neckel
Limited Edition labor gown prints by artist Sophie Staerk
Circa 2015 Pretty Pushers releases
first Patient Gown for hospital use and rewash