The Pretty Pushers Vault

“I wore black because I liked it. I still do, and wearing it still means something to me. It's still my symbol of rebellion -- against a stagnant status quo..." - Johnny Cash

Since 2006, Pretty Pushers has been breaking the status quo with its idea that birth empowerment can begin with small what you wear.


Pretty Pushers creates its 'Dressed Up Delivery' package in 2007'A Dressed Up Delivery'
 Circa 2007 

Package complete with labor gown, headband, and cosmetics including lip gloss, massage oil, and lemon wipes


                                                                                 early pretty pushers delivery dress

The first Pretty Pushers delivery gowns were pastels 

the first printed Pretty Pushers delivery gown 'I Dream of Coffee' Circa 2009

The first of the screen printed collection of labor gowns by Pretty Pushers depicting pregnancy cravings.  Followed by Sushi, Mai Tais, Cosmos, and Vino.


first Pretty Pushers grey labor gown 2010Pretty Pushers was the first brand to create a black labor and delivery gown

                                                                                                           Circa 2010
                                                                                                           Pretty Pushers is the first brand to      introduce black and grey into the birthing gown market.  These colors remain our best sellers today.  Plus Size gowns also introduced.

Organic Nursing gown by Pretty Pushers  Circa 2011

Organic Cotton Nursing gown with Coconut Buttons

Pink washable nursing padsPostpartum Underwear by Pretty Pushers

 Circa 2012

Pretty Pushers branches out beyond birth and brings to market cotton Nursing Pads and Postpartum Underwear

Pretty Pushers camo print transition gownPretty Pushers cap sleeve transition gown for maternity, birth, and breastfeedingCirca 2013

Pretty Pushers releases the Transition Gown - a premium heavyweight stretchy garment for Maternity, Labor, and Nursing

Pretty Pushers labor gown with print by artist Kate NeckelLimited Edition print by Kate Neckel for Pretty Pushers

 Circa 2013 Limited Edition artist Prints by Kate Neckel

Labor Gown artist print by Sophie StaerkFeather labor gown by artist Sophie StaerkCirca 2014

Limited Edition labor gown prints by artist Sophie Staerk

    Pretty Pushers L&D patient gown

                                                                                                                 Circa 2015 Pretty Pushers releases
                                                                                                                 first Patient Gown for hospital use and                                                                                                                   rewash