Mission
There are so many decisions to make during a pregnancy. The OB, hospital or home birth, the birth plan...a doula, hot tub, or none of the above? Then the day finally arrives, and when the contractions begin, we often find the events that take place during labor are far beyond our control.
Although we can never predict those events, at least we can plan to hold onto our confidence, femininity, and personal comfort during the monumental moment of our child's birth. The public hospital gown has traditionally represented illness and intervention. By choosing her own Labor Gown, a woman is already taking control and making a conscious decision, one that will lead the way for other conscious decisions during her labor and throughout her new role as a mother.
This is the Pretty Pushers customer.