Hospital gowns are for patients. Pretty Pushers labor and delivery gowns are for women giving birth. Own Your Labor!
Maternity Stores are becoming ever well-rounded in their offerings in fashions for pregnant women. And now that many Maternity Stores are combining with the classic Baby/Children's Store, pregnant women are not only heading there to shop for themselves, but to build their Shower gift registries. Friends and relatives of the expectant mom will head to Maternity/Baby stores to find gift items large and small. By offering the Pretty Pushers product line geared toward birth, customers are happy to find something specifically for mom that isn't necessarily as personal (or expensive) as outerwear or breast-feeding gear. And since most Maternity-related retailers have pregnant displays on hand, they are already equipped to showcase a sample Pretty Pushers gown next to the packaged items.