About



Pregnancy involves much preparation. For about 40 weeks, you schedule doctor’s visits, compose a birth plan, pick nursery color schemes, and ponder baby names. You try to plan every aspect of the journey, but then the contractions begin and often you find that the events in labor itself are far beyond your control. Being thrown into the hands of a hospital, birth partner, doula, doctor, or whatever your preference can feel quite the opposite to all of the planning that had taken place up until that point.

Pretty Pushers is focused on THAT POINT…the climax…the finish line…the birth itself. We want you to have your own experience as much as possible.

It will be the hardest work you ever do and you should feel confident, beautiful, and comfortable while doing it! Don’t be at the mercy of the hospital gown or even an old night shirt…this is a big deal! After much research and consideration of the modern labor experience, Pretty Pushers has created fashionable and functional products specific to delivery day.

Our labor gowns are one-size-fits-most, composed of 100% cotton stretch jersey. The slip-on halter neck and diagonal cut garment is not only flattering but makes sense…there are openings which provide access for fetal monitors, the epidural, and other IVs if needed. And of course labor can get very messy…so our thought is this:

If you’re going to bring your own gown, be prepared to throw it away! The hospital staff won’t wash it for you, and what else will you do with a soiled gown…save it in a bag for 36 hours and take it home to wash? Not a chance! As a matter of fact, we feel that it is better for the environment to throw a bit of cotton into the ground than to add to the millions of gallons of hot water and harsh chemicals used on hospital laundry every day. This is exactly why our gowns are made with no trim, unfinished edges, and the fewest seams possible…to aid in the disposability factor.

Our concern for environmental impact is carried out in every aspect of our operation. Most of our packaging contains recycled cardboard and is recyclable. There is no PVC involved and our cosmetics are never tested on animals. And perhaps most importantly, fuel emissions are drastically reduced by keeping all manufacturing in the USA!

From our cotton to our cardboard, Pretty Pushers can be proud to say that we are keeping American mills open and American workers employed.

Happy Labor!