Awesome Doula with a red fan - I wish this was in our hospital bag! We have to repost everything this mom wrote on instagram - it's so true! Owning her labor in a green Pretty Pushers gown - Thank you Green Tara Birth andCarriage House Birth

"... Seen here, is my incredible doula @samhugg of @carriagehousebirth who was integral in helping us through the birth experience. She was able to help guide me through a challenging decision making process and keep me centered and...

After enough hospitals asked for a Patient Gown, Pretty Pushers gave it to them!

Pretty Pushers has sold its boutique line of labor and delivery gowns to hospitals since 2010 - in gift shops, childbirth ed classes, and L&D ward tours.  It wasn't until 2015 that Pretty Pushers finally made the jump into the industrial-use Patient Gown market - after many nudges from hospital clients over the years.  Fabric sourcing, wash testing, and a different set of trade skills has proven to be quite an expensive endeavor, but...

Why Clothing Matters in Labor

By Michal Klau-Stevens, The Birth Lady

 Did you know that one of the first important decisions you will make when you are admitted to the hospital when you are in labor is whether to wear the hospital gown they give you?

 It seems like such an inconsequential matter – to wear the hospital gown or to bring your own clothes to wear while laboring, but what you choose can change the course of your labor.

Hospital gowns have rich psychological meaning for patients and their caregivers. Hospital gowns bring to mind people who are sick,...