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Maternity / Baby Stores
By offering the Pretty Pushers product line geared toward birth, customers are happy to find something specifically for mom that isn't necessarily as personal (or expensive) as outerwear or breast-feeding gear. And since most Maternity-related retailers have pregnant displays on hand, they are already equipped to showcase a sample Pretty Pushers gown next to the packaged items.
Hospitals / Birthing Centers
99% of births in America take place in Hospitals. The nursing staff knows as well as we do that the unisex hospital gown isn't exactly condusive to most women's shape or even for the purpose of medical procedures during labor. Many have recognized that not only are women more comfortable in a Pretty Pushers labor gown, but that the procedures are easier when the woman is wearing something that allows for them. (Electronic Fetal Monitors, Epidural). A more comfortable experience for mom is a more comfortable experience for everyone! Sold both during L&D ward tours such as at Orlando Health or in the gift shop such as Mom and Baby Boutique at Women's Hospital, these hospitals are striving to offer something better to their pregnant clientele while finding a new stream of revenue.